lundi 18 août 2008

Secrets Of How To Build Profitable & Converting Landing Pages

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If you are an affiliate marketer, then there is no need to tell you how important it is to create a proper landing page. Your conversions, your profits, your overall success, everything depends on your landing page. Whether, you need a landing page for PPC or for Article marketing, it’s vital to know how to create it correctly.

So what makes a good landing page? In this article I will give you few tips on how to set up profitable landing pages quickly and easily. Let’s start.

Landing page is a separate page on your website, where visitors land looking for particular information on their topic. Your job is to show your visitor that they are in the right place and they can find what they want on your website, not anywhere else.

Pictures

Adding relevant pictures to your landing page can improve the overall look of it, but be careful not to add too many of them. A nice header and a nice footer image would be good enough. Don’t try to make your landing page look like an image gallery. Your main goal is quality content, not the design of the page, so pay more attention to what you write. However, as mentioned above, few pictures won’t hurt.

Text Modifications

Highlighting important information through out your text does improve your conversions. When a reader sees a piece of text different from the rest of the content, it grabs their attention, so you can use this trick to deliver them specific messages, such as “Special offer” or “Must see”. Modify your content accordingly to make it more readable and useful.

Personal Info

Another vital thing is that you should never collect any personal information from your visitors on your landing page, such their names or email addresses. You are not a seller, and all you want to do is to make your visitor read your content and go merchant’s website. If you want to build a list, then you should create a squeeze page and collect email from there.

Advertisements

And the last tip about creating landing pages is that you should never put advertisements on your page. No AdSense or Adbrite. Forget about them. On your landing page, you want your reader to concentrate on your content only, and nothing else. Ads, such as AdSense, may make a visitor to click away and you will lose a potential buyer and a chance to make a sale.

If you really want to know how to create extremely effective landing pages, then I would suggest you to read "Magic Code", when added to any site you have causes your site (or even any site) to magically start making money.

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