mercredi 4 février 2009

Video as way to generate traffic

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Video is the up and coming thing in marketing today. There are just so many ways you can use this media. A picture is worth a thousand words and what better way to market your hot selling product than through a video.

The latest thing to hit the marketing scene is video blogging. You can just use your own video camera and up load your video to your blog. It is not too hard and can easily be done for pennies. You can then promote it as you would a regular blog.

As well as blogging there are many other websites where you can upload your video for the world to see and sell more of your product than ever before. Many of them are free like Utube and Google video. You can generate traffic by putting their URL on the video.
You can announce your video to your visitors and newsletter subscribers to generate more traffic to them.

You can also place a link to your video in your direct marketing advertisements. This will mean that you can pre sell with your ad and then close the sale with your video clip. You can additionally use your videos to create curiosity and excitement about your sponsor’s products and get visitors to click through to your sponsor’s site. When done properly this will increase sales conversions and get you a bigger commission check.

Marketing with videos is a fun way to promote and pre sell products. You can make your own videos and upload them to your website or the others mentioned. Your visitors will be enthralled and you will increase your sales conversions. Everyone likes watching videos and seeing is certainly believing. Videos can win over those visitors who are just a little skeptical as to whether it really works.

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Email Marketing

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Email marketing is a powerful way to promote products. It does not matter whether it is your sponsor’s products and services or your own. You will still find this form of marketing very effective.

Your email marketing will begin with your opt-in list. This can easily be built by offering a free newsletter about your industry to your website visitors. You place a subscription box on your website that will capture names and email addresses of your subscribers. You can also be extra careful and make this a double opt-in, meaning that the subscriber must confirm their subscription before they join your list.

Once you have built a good sized list you can place small ads for your product in your newsletter and can even start an announcement list for those who are looking for new products, tools and opportunities.

Email marketing can take several forms.

1. There is of course your free newsletter, which will have a couple of ads, as mentioned above.
2. Then there is information please mailer, which can help you close many sales. You have a link on your website, or in your publication, for readers to click on, if they need more information. The mailer will be a sequence of emails that give more information about the product and a call to action at the end. These are very effective in closing sales and getting the click through to your sponsor’s site.
3. You can also send special announcements to your entire list about new products and services that you think will meet their needs.

There are 2 tools you need:

1. An autoresponder
2. Email signature file

Can Spam Act: It is very important to comply with the Can Spam Act when sending email. Always give your name, company name and physical address at the bottom of your email. It is very important to provide an opt-out or unsubscribe link at the end of your email.

Spam filters: Always Spam check your email messages before you send them out.

Much of email marketing can be put on auto pilot and prescheduled with your autoresponder. It is a very cost effective and highly effective form of marketing.

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Why to be Affiliate

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Affiliate marketing is one of the best ways to start your business. You can either use it as a stepping-stone to build up income to start your business, or you can supplement your income from an established enterprise. You can even expand your affiliate marketing in such a way that you can earn a full time income from it.

Affiliate marketing has other advantages. It can be a good learning tool. Good affiliate programs will not leave their affiliates high and dry; they will provide good tools and advice to get them started. As a new entrepreneur you will be able to learn the basics of marketing for free. Plus get a good idea of how to write good sales copy from their promotional material. This will help you get a good start for any business you need to engage in.

One of the cardinal rules of Affiliate marketing is to stick with one program and not flit like a butterfly from one program to another before you have had time to test and learn about it carefully. Work a program for at least one month before you quit. By that time you may even be making money from the program. After one month add another program, test it and then move on to the next program. In this way you will gain experience and build up your income. Choose your programs wisely, so that you can get maximum benefits from them. Learning and earning is what you are looking for.

These are just a few reasons to join affiliate programs. These programs are only as good as the work you put into them. You can either just earn a little money with minimum investment of time and money or you can earn a comfortable living by doing whatever it takes to succeed.

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